> For the complete documentation index, see [llms.txt](https://mediax.gitbook.io/mediax/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://mediax.gitbook.io/mediax/market-background.md).

# Market Background

According to Goldman Sachs Research, the "Creator Economy"—a new economic model that allows creators to earn income through digital content creation with the help of Internet platforms—is growing rapidly. With the continuous development of the ecosystem, the potential market size of the Creator Economy is expected to double in the next five years, increasing from the current $250 billion to $480 billion by 2027. This ecosystem covers multiple market segments, including media economy, IP operators, content creators, and social economy.

Due to the strong centralized head effect of major platforms, the connection methods, tools, and training are currently focused on the platforms rather than the creators themselves.

The innovation pursued in Web3.0 aims to introduce the necessary corrections to the platform ecosystem to address the current crisis. Founders looking to drive the next generation of platform economies should focus on three areas: data ownership and portability, participatory decision-making and collaborative business models, and decentralization enabled by Crypto and open-source protocols.

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